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Raven Zachary, iPhone Entrepreneur and Founder of iPhoneDevCamps
Raven Zachary is President of Small Society, working with big brands,
established companies, investors, and startups on iPhone strategy and
product development.
Raven directed the Obama '08 for iPhone application for the Obama Campaign, and has worked with companies such as Whole Foods Market, Zipcar, Clif Bar, and Air New Zealand on iPhone application initiatives. He is the founder of iPhoneDevCamp, a not-for-profit iPhone developer conference. Raven is also a Contributing Analyst with The 451 Group, an IT industry analyst firm and works
closely with O'Reilly Media on iPhone and mobile technology related events and coverage. He is regularly quoted by the press about the iPhone market and is a frequent conference speaker on the topic.
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Presentation: "iPhone Intelligence: Everything you need to know about launching an iPhone app"
Time:
Wednesday 14:45 - 15:45
Location:
Lille Sal
Abstract: iPhone development is a rapidly growing field, with tens of thousands
of apps able to run on tens of millions of devices. While coding is
perhaps the bulk of the work, it is by no means the only effort
required to successfully launch an iPhone application. User
experience, design, testing, marketing, and customer service are all
critical aspects of the iPhone application development process. In
this session, you will learn about the process of launching an iPhone
application, focused on all the steps outside of the actual coding
effort itself. This talk includes such topics as Apple's submission
process, best practices in app marketing, design tips, and user
participation.
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