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Cris Kobryn, PivotPoint Technology Corporation

 Cris  Kobryn

Cris Kobryn is the CEO and Founder of PivotPoint Technology Corporation, a software and systems engineering services company that focuses on Model-Driven Engineering SolutionsTM for tough business and technical problems. Cris is a technologist, software architect and entrepreneur who specializes in advanced software and systems development. He has global experience leading high-performance software development teams, and has architected custom applications and commercial products. Before working for PivotPoint, Cris held senior technical positions at Telelogic, EDS, MCI Systemhouse, Inference and SAIC.

Cris is an internationally recognized expert in visual modeling languages and model-driven development technologies. He chaired large international teams of vendors and users to specify the Unified Modeling Language (UML) 1.1 and 2.0 standards for software engineering, and the Systems Modeling Language (SysML) for systems engineering. In recognition of Cris's contributions to the UML the Object Management Group (OMG) presented Cris with its Distinguished Service Award, and in acknowledgement of his contributions to SysML the International Council on Systems Engineering (INCOSE) presented him with its Outstanding Service Award. Cris is a former computer science instructor at the University of California, San Diego Extension and is a member of the ACM, IEEE, INCOSE, and AAAI.

Presentation: "Muddle-Driven Marketecture or Model-Driven Tarchitecture?"

Track:   Modeling

Time: Tuesday 16:55 - 17:55

Location: Conference Hall 3


September 2007 marks a decade since the OMG began its formal voting process to adopt the Unified Modeling Language™ (UML™) 1.1 as its standard language for modeling software-intensive systems. Since then the UML has become the industry standard language for many Model-Driven Development (MDD) technology initiatives, ranging from the OMG's Model Driven Architecture™ to various commercial vendor and open source offerings.

This talk will contrast MDD's marketecture (marketing architecture) hyperbole with its tarchitecture (technical architecture) potential. The first part of the talk describes the progression of symptoms associated with the dreaded Muddle-Driven Marketecture (MDM) syndrome, an architecture and process anti-pattern.

The principle symptoms of MDM syndrome include bloated modeling languages, dysfunctional tools, anorexic/bulimic processes, and fractured frameworks. If not detected and treated early, the syndrome typically results in chronic schedule slippage or project failure. MDM syndrome is widespread and has already afflicted a large number of telecom, commercial IT, and defense/aerospace applications.

The rest of the talk discusses Model Driven Tarchitecture principles and best practices that will help you avoid the pitfalls of MDM syndrome, and realize the technical and business advantages of effectively applying MDD technologies to your projects.

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