John Andersen, Betech Data A/S

For the last eight years John has been the Business manager for Software Security in Betech Data A/S. Betech has been distributor of HASP from Aladdin In Denmark and Norway for the past 18 years.

Presentation: "Grow Your Business with HASP - the #1 Software Protection & Licensing Solution on the Market"

Track: Solution Track

Time: Tuesday 11:30 - 12:20

Location: Musikhuset C 103

Abstract:

The Aladdin HASP family of products were designed to help software publishers increase revenues and profitability through

Strong copy protection to combat software piracy and illegal use Secure & flexible licensing to enhance revenues with value-based business models Unmatched IP protection to maintain your competitive edge in the face of reverse-engineering and Intellectual Property theft. Aladdin HASP SRM is the latest addition to the HASP family and features unique capabilities not found in other software DRM solutions:

Unique Cross-Locking(tm) technology enables you to choose either hardware-based (dongle) or software-based (product activation) keys on-the-fly - completely independent of the engineering process. Role-based tools and workflows that fully align with the software product lifecycle for enhanced efficiency and to ensure more revenues flow through to the bottom line. With over $500 billion worth of software applications and systems currently protected with HASP, it's no wonder that more software publishers are turning to Aladdin for their Software DRM needs.