Track: Enterprise 2.0

Abstract: Evolution towards more dynamic, collaborative enterprises enabled by web technologies will have a profound effect on software development. One trend will be increased use of rapid development of "situational" applications using web technologies such as mashups. The techniques of collaboration on the internet that are changing the way people approach innovation and value creation in business will also significantly impact the processes of development of all software. The general trend towards complex value-chains across companies that has been greatly accelerated by the internet will profoundly alter the economic models of software development and deployment. This talk will discuss these trends and briefly describe some of the new products that IBM is developing in response.