Presentation: "Transforming Software Architecture with Web as Platform"

Time: Monday 11:00 - 12:00

Location: To be announced

Abstract: Web-Oriented Architecture (WOA) is based on the immense tensile strength of the World Wide Web itself and its underlying architectural fundamentals. And it's based on the basic concepts and rich outcomes that have made the Web far and away the largest open network on the planet as well as the largest SOA presently in existence. At the leading end of this is the Web mashups story with enterprise mashups being one of the major improvements to the IT landscape that WOA is heralding. I hope to explain WOA as simply as I can. This is still important because WOA just isn't standard fare yet for discussion in many IT circles while it's something that folks that build online services out on the globally scalable consumer Web increasingly take for granted.
Keywords: WOA, SOA, Web 2.0, Architecture

Dion Hinchcliffe, Fortune 500 Enterprise Business Strategist

 Dion  Hinchcliffe

Dion Hinchcliffe is an internationally recognized business strategist and enterprise architect who works hands-on with clients in the Fortune 500, federal government, and Internet startup community.

He helps lead the industry by evolving the thinking around Web 2.0 in the enterprise in various social media at ZDNet's Enterprise Web 2.0 Blog and the Web 2.0 Blog. His works are extensively published in leading industry periodicals and publications including the Microsoft Architecture Journal, AjaxWorld Magazine, SOA/Web Services Journal, and others. He was founding Editor-in-Chief of the respected "Web 2.0 Journal" and is current Editor-in-Chief of "Social Computing Magazine". His thought leading work has been covered in BusinessWeek, CNET News, Wired Magazine, CIO Magazine, and many other well-known periodicals.

In addition to helping companies deliver effective Web 2.0 and Enterprise 2.0 product solutions with Hinchcliffe & Company, Mr. Hinchcliffe is also a regular keynote speaker on the topics of Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and other major business and software conferences. He has also been instrumental in pioneering ideas around next-generation SOA and Product Development 2.0, with many of those ideas being shared in his Blog on Lightweight Processes, Service-Orientation, Enterprise Architecture, and Software Development.

He is also the founder and owner of the popular Web 2.0 UniversityTM the world's leading education solution around Web 2.0 and next generation SOA as well as The Enterprise 2.0 TV Show. He can be reached at or Twitter..