Presentation: "Ten Aspects of Web 2.0 Strategy That Every Software Architect Should Know"

Time: Monday 09:30 - 10:30

Location: To be announced

Abstract: This session focuses on a clear set of pragmatic, useful ways of understanding and navigating the 2.0 era including its trends, tools, technologies, and mindset. Driven by deep technical change as much as by the societal and cultural evolution that has been caused by widespread changes on the network, 2.0 topics like social networking and user-generated content often get the most attention these days. A set of changes has been occuring in the world of software development, providing exciting opportunities while offering significant challenges; New architectural approaches such as Web-Oriented Architecture and cloud computing have been combined with new high impact. Mashups and cloud computing are encouraging widespread 3rd party sourcing of application services across the network. The rise of the browser and Web applications as the primarily software delivery channel.
Keywords: Web 2.0, WOA, Tools, Strategy

Dion Hinchcliffe, Fortune 500 Enterprise Business Strategist

 Dion  Hinchcliffe

Dion Hinchcliffe is an internationally recognized business strategist and enterprise architect who works hands-on with clients in the Fortune 500, federal government, and Internet startup community.

He helps lead the industry by evolving the thinking around Web 2.0 in the enterprise in various social media at ZDNet's Enterprise Web 2.0 Blog and the Web 2.0 Blog. His works are extensively published in leading industry periodicals and publications including the Microsoft Architecture Journal, AjaxWorld Magazine, SOA/Web Services Journal, and others. He was founding Editor-in-Chief of the respected "Web 2.0 Journal" and is current Editor-in-Chief of "Social Computing Magazine". His thought leading work has been covered in BusinessWeek, CNET News, Wired Magazine, CIO Magazine, and many other well-known periodicals.

In addition to helping companies deliver effective Web 2.0 and Enterprise 2.0 product solutions with Hinchcliffe & Company, Mr. Hinchcliffe is also a regular keynote speaker on the topics of Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and other major business and software conferences. He has also been instrumental in pioneering ideas around next-generation SOA and Product Development 2.0, with many of those ideas being shared in his Blog on Lightweight Processes, Service-Orientation, Enterprise Architecture, and Software Development.

He is also the founder and owner of the popular Web 2.0 UniversityTM the world's leading education solution around Web 2.0 and next generation SOA as well as The Enterprise 2.0 TV Show. He can be reached at dion@hinchcliffeandco.com or Twitter..